Engie Cofely

OVERVIEW

Year: 2019

My Role: Art Direction, Design and Motion Graphics

DESCRIPTION

Engie Cofely is a multinational electric utility company. They had a booth at the 2019 Dubai Airport Show where this video was being played throughout the exhibition.

The video talks about their services and involvement in the operation of one of the world’s busiest airports, Dubai International Airport.

Once the storyboard was finalized, we began exploring different line art styles and colour palette explorations.

Exploring different styles helped us visualize the potential look and feel of the entire video.

After the line art style was selected, we went on to explore different colour schemes.
We explored with a minimal colour scheme which had a maximum of 3 colours, we then tried a pastel colour scheme and then eventually a bolder colour scheme was chosen.
The selected colour scheme represented the Engie Cofely’s branding colors.