Check out the video that played in theatres!
OVERVIEW
Year: 2018 - 2019
My Role: Art Direction, Storyboarding, Illustrations and Motion Graphics
DESCRIPTION
DubaiNow is an app designed for residents in Dubai. It helps manage bills, track visa statuses, renew business trade licenses, car registrations and a lot more.
These video series follow 2 characters, Noor and Tom, as they use the app to make their lives easier. The videos were made to promote the app across the city in places like movie theatres, petrol stations and of course social media platforms such as Facebook and YouTube.
TEAM MEMBERS
Rizwan Jamil
Caesar Fabian
Loay Neirat
Claire Lindsay
Melissa Kumaresan
Styleframes & Stills
Preliminary Concepts & Designs
Noor’s character design went
through 3 different iterations.
The second iteration became a
secondary character.
YouTube Ads
In order to promote the mobile app across different platforms across social media, we had to create skippable ads that would appear on Instagram, Facebook and YouTube and as well as on advertising screens at petrol stations across the city. The challenge here was that every medium had their own requirements in terms of video format resolutions and as well as duration. This meant that animations had to be responsive and comply to each medium guidelines.
