DESCRIPTION

Smart Dubai Data is an initiative by Smart Dubai Gov. They are building a city-wide model of Dubai’s data, identifying which organizations hold it, and how it can be used build a smarter, more prosperous city. Their Dubai Data Lab engages with real-world problems solvable through data science to create economic and social benefits.

These series of videos were created to promote the initiative across social media platforms such as Instagram, YouTube and Facebook.

Initial designs that didn’t make the cut.

It was challenging as the designs had to adhere to Smart Dubai’s intensive visual branding guidelines and tone of voice.

As a team, we had to keep in mind that the audience were based in the Middle East. It was a lot of fun experimenting. 😎